Collage of four women and one man, in various settings. The first woman is in black and white, outdoors, wearing a white shirt, with curly hair. The second woman is in black and white, outdoors, wearing a sleeveless dress, smiling, holding a hat. The

My name is Vince Rockwell, and I’m a Lifestyle Portrait Photographer in Ludington, MI.

I don’t do what everyone else does. It’s kind of a point of pride.

I’ve sat in front of Navy Seals while they target practice so I can get my angle. I’ve hung outside a helicopter for a shot. I’ve gone 80ft up in a lift for a portrait standing up in a 100ft tree. I’ve swam underwater for my moment. I’ve ran through the mountains chasing 2 men on horseback. I’ve flown with a former jet fighter pilot. I get wet in the Great Lakes. I bake in the desert. I chill out in blizzards. Very few do what I do.

I go where I need to go, and do what I need to do to get the shot I want.
Want receipts? Keep scrolling.

INQUIRE

DEVELOP THE LOVE
Beautiful black and white portrait of a woman with dark soulful eyes

Authenticity. Honesty. Integrity.

I Photoshop very little these days (minor blemish removal, wild hairs, etc) or if it’s a safety thing. Beyond that, I capture you. As incredible, wonderful, and amazing as you are in the moment.
I’m here for the ones that accept themselves for who they are but challenge that standard as often as they can. That can smile honestly, show their heart, and not pick themselves apart at every turn.

PRICING

90min Session

$1111

Unlimited locations
Unlimited outfits
25 Professionally Retouched Images

60min Session

$700

2 locations
3 outfits
15 Professionally Retouched Images

30min Session

$500

1 location
2 outfit
10 Professionally Retouched Images

60-90min Session locations should be within a 5-10min drive.
Travel time after 3rd location is deducted from session timeline.

How It Works

  1. When you click on “Develop the Love,” you’ll be taken to a contact form to fill out. This helps us start a conversation about how I can create your iconic portraits with details on our session length, location, requested shoot date, etc. This is an important step.

  2. This is the best step! Once session details are locked in and our date is reserved after the 50% retainer, we plot world domination. We find inspo. We find outfits based on chosen locations. Color tones, textures, patterns.
    We can meet at my studio, you can send me Pinterest boards.

  3. Leading up to and including our session date: I check in on you to see how you’re feeling, we do a weather check, I do a final location scout, and we lock in for an iconic session.

  4. In 24hrs, I share up to 5 social media sneak peek images. 3 weeks later, your proofs are delivered via an online gallery for you to make your selections. Those images will then be retouched, color-graded, and fine-tuned and uploaded to the same gallery for you to download. High Quality prints are available through that same gallery link

INQUIRE

DEVELOP THE LOVE
Close-up of a young woman with wavy light brown hair and blue eyes, resting her chin on her hands, outdoors near a beach during cloudy weather.
A girl hanging upside-down on a swing above water, captured in black and white.
A young woman with long red hair, wearing a cream sleeveless top and dark pants with decorative buttons, sitting outdoors on a fallen log in a forest with sunlight filtering through the trees, smiling at the camera.
A woman inside a laundromat sitting in a laundry cart with her legs up against a row of washing machines, viewed through the circular door of a washing machine.
A young woman with long wavy hair wearing a lace top and denim skirt, standing next to a fire truck, touching her hair, in black and white.
A young man in a white t-shirt and jeans is standing and leaning against a yellow vintage pickup truck in a grassy field during sunset, with trees, a white fence, and carnival rides in the background.
Nighttime scene at a carnival: a colorful booth with stuffed animal prizes under bright lights, and a girl with her dog watching.
Black and white photo of a young man smiling, viewed through a reflective surface like a mirror or glass, outdoors with trees in the background.
A young woman with long hair holding a large bouquet of flowers, looking down with a gentle smile.
A woman sitting on a small wooden bench outdoors surrounded by apple trees, holding an apple, smiling, with two metal jars filled with purple flowers on either side.
A couple dancing in a grassy field surrounded by trees, under a cloudy sky, in black and white.
Close-up of two hands reaching towards each other, one with an engagement ring, in black and white.
A young man with short blond hair smiling, draped in an American flag, standing outdoors near a yellow truck during sunset.
Black and white photo of a young man with blonde hair, wearing a dark shirt and a plaid tie, standing against a textured wall, looking to the side with a serious expression.
A baby girl with blue eyes and blonde hair, sitting on a white blanket in a grassy field during golden hour. She is wearing a light pink dress decorated with roses and is surrounded by warm sunlight and yellow foliage. There is a cake with pink and y
Three young women playing in a field of tall grass near an old wooden barn during sunset, throwing grass into the air, smiling and enjoying themselves.
A young man with curly hair and glasses sitting on the sand at the beach during sunset, wearing a blue t-shirt and tan shorts, with the ocean and colorful sky in the background.
A young boy leaning on a red Honda ATV with a number 310 on the side, standing on sandy terrain with a blue dirt bike nearby and trees in the background.
A young woman with long, wavy hair sitting on an old tractor outdoors, smiling and resting her chin on her hand.
A young woman with wavy blonde hair wearing a Cherry t-shirt and ripped jeans standing at a laundromat near washing machines.
A young woman with wavy blonde hair and red nails wearing a navy blue cap with 'Laundry Snicks' embroidered on it, smiling and holding the brim of her cap, inside a laundromat.
A young man standing outdoors in front of a black pickup truck, wearing a gray baseball cap and a light gray t-shirt, with a background of trees and sunlight.
A woman is standing on an old, rusty tractor in a field of corn, with green bushes and trees on the left and corn stalks on the right, during sunset.
A young male basketball player sitting on a gym bleacher, holding a basketball, surrounded by colorful athletic shoes, with championship banners hanging on the wall behind him.
A young man holding a basketball in front of him, standing against a dark background, with dramatic lighting highlighting his face and muscular arms.
A young woman with blonde hair, wearing a white top and jeans, standing next to an old rusty tractor with an American flag attached, in a field of tall crops during sunset.
A young woman with long blonde hair in a white sleeveless top and jeans stands beside a rusty tractor in a grassy field during sunset.
A young woman standing in a field of tall green plants during sunset, smiling at the camera.
A woman sitting on a wooden bridge over a pond, laughing while holding her leg up, with trees and a cloudy sky in the background.
A black-and-white portrait of a woman with dark wavy hair partially covering her face, one eye winking and a slight smile, wearing a floral dress.
A woman smiling and holding a bouquet of flowers, standing on a wooden log outdoors, in a black and white photo.
A woman in a white dress standing in the ocean during sunset.
Two women, one with light skin and curly hair, the other with slightly darker skin and straight hair, smiling outdoors.
A young woman with blonde hair, wearing a white dress and cowboy boots, leaning on a wooden fence inside a rustic barn.
A woman with long blonde hair smiling in front of wooden walls with the word 'LOVE' displayed in yellow letters.
Young woman in a blue swimsuit standing against a tiled blue wall with light reflections, arms crossed, smiling at the camera.
A person in a swimsuit diving into dark water, captured from above with splashes and ripples surrounding them.
A woman standing in shallow water during sunset, wearing a white dress, smiling, with a pastel-colored sky in the background.
A young man in a dark suit sitting on a tree branch during sunset.
A woman in cowboy attire, including a wide-brimmed hat, sitting on a hay bale inside a rustic barn with wooden walls and rafters, holding a lasso.
A swimmer in a black swimsuit and goggles swimming underwater in a pool with lane markings and a row of black crosses on the pool wall.
A man wearing a cowboy hat and a blue button-up shirt stands in front of a colorful Ferris wheel at night, with a few people in the background.
A woman with short wavy brown hair, glasses, and a red jacket smiling while standing between bookshelves in a library.
A young woman with long hair standing in calm water at the beach, looking to the side with a gentle smile.
A family portrait with a man, woman, and boy dressed in black against a black background. The man has a beard and is touching his chin, the woman has blonde hair and is wearing jewelry, and the boy has short hair and is wearing a gold chain. In the b
A young woman with long dark hair, wearing a loose white shirt, standing outdoors in an urban area during daytime, with tall buildings and trees in the background, captured in black and white.
Smiling young woman with wavy blonde hair leaning against a brick wall, wearing a green sweater and blue jeans.
A black and white photo of a woman standing on a wooden pier by the ocean, with her hair blowing in the wind and looking away from the camera, under a cloudy sky.
Black and white photo of a man looking up into the camera through a basketball hoop from below, holding a basketball.
A woman wearing a black lace spiderweb veil with green eyes and red lipstick.
A young woman with blonde hair wearing a yellow dress leaning on a brown horse during sunset.
Young man with blonde hair and blue eyes leaning against a textured concrete wall, wearing a beige long-sleeved shirt.
A young woman sitting on a grassy outdoor area during sunset, surrounded by fall foliage, wrapping string lights
A young woman with blonde hair wearing a plaid shirt, jeans, and boots sitting on hay bale inside a wooden barn, looking to the side.
A woman smiling with her eyes closed, touching foreheads with a horse, in a black and white photo outdoors.
Welder wearing safety gear and welding. Sparks and bright light from welding process with smoke and blue background.
Man playing a violin on fire against a black background.
Two women in old-fashioned dresses with dark makeup sitting on swings, with a sinister doll figure on a pedestal behind them.
A person dressed as a nun with a cross necklace, wearing glasses, with makeup resembling a zombie or demon, standing against a dark background.
A girl with red hair and a zombie makeup face sitting at a table with a tray in front of her, with blurred dolls in the background.
A person dressed as a creepy clown with white face paint, black makeup, and yellow teeth, wearing a black top hat, striped orange and black suit, and black gloves, in a dark, eerie hallway.
A man wearing a cap and leather jacket, looking down into the camera, holding a cigarette in one hand and a pole in the other, with smoke around him and power lines in the background.
A black and white close-up photo of a man with a beard, wearing a cowboy hat and a denim button-up shirt, looking to the left outdoors.
A woman wearing a large hat and tank top sitting on a wooden log outdoors, drinking from a can with a scenic mountain background.
A young man in casual clothing, wearing a backwards baseball cap, standing in front of a snack vending machine, holding a foil-wrapped item.
A man wearing a cowboy hat and jeans standing in front of a brightly lit carnival ride at night with fireworks in the background.
Portrait of a young man with blonde hair, wearing a red plaid shirt over a white t-shirt, standing against a teal metal wall with hands in pockets.
A man sitting on a wooden box holding a dumbbell, a boy standing behind him with a serious expression, and a woman holding a clipboard and a pole in a gym with graffiti art on the wall, exercise bikes in the background.
A young woman in a black dress standing in a sunflower field during sunset, smiling thoughtfully.
A young man sitting in a school locker room with a basketball pressed against his side, wearing a varsity jacket and looking confidently at the camera.
A black-and-white photo of a couple kissing inside a classic car. The view is from the front, showing the steering wheel, dashboard, and windshield. The background includes trees and a sign.

PRICING

90min Session

$1111

Unlimited locations
Unlimited outfits
25 Professionally Retouched Images

60min Session

$700

2 locations
3 outfits
15 Professionally Retouched Images

30min Session

$500

1 location
2 outfits
10 Professionally Retouched Images

60-90min Session locations should be within a 5-10min drive.
Travel time after 3rd location is deducted from session timeline.

INQUIRE

DEVELOP THE LOVE

This is me.

Hey. Nice to meet you.

Watch this and this should give you an idea of whether we’d be a good fit.
I’m incredibly serious and don’t play around at all as shown in this video so you’ve been warned.

Let’s be honest, you’re awesome.

I know it. You know it. Now everyone else can know it.

This isn’t about perfection.
It’s about presence.

The strongest stories have a little edge to them. Something honest. That feels alive instead of staged. Images that look like you, feel like you, and still hold up years from now.

Let’s create portraits with real flavor, real personality, and real soul.
Not safe. Not forgettable.

Just honest.

INQUIRE

DEVELOP THE LOVE
Portrait of woman wearing bathing suit laying on top of rolls of toilet paper
A man with blood on his face and hands making a heart shape with his fingers, wearing a black shirt and sitting against a white background.

PRICING

90min Session

$1111

Unlimited locations
Unlimited outfits
25 Professionally Retouched Images

60min Session

$700

2 locations
3 outfits
15 Professionally Retouched Images

30min Session

$500

1 location
2 outfit
10 Professionally Retouched Images

60-90min Session locations should be within a 5-10min drive.
Travel time after 3rd location is deducted from session timeline.

INQUIRE

DEVELOP THE LOVE

I am a lifestyle portrait photographer based in West Michigan. Right here on Lake Michigan in Ludington.

Available for destination sessions in Grand Rapids, Detroit, Traverse City, Muskegon, Grand Haven, etc.

I meet you where you are.

Black-and-white photo of three men standing outdoors with buildings in the background. The man in front has glasses, a beard, and is wearing a shirt that says 'dissent.' Two men are in the background wearing masks, one holding an axe.